Submitting details.
Please wait ...

About Midwest Key

Our passion is “Live local, enjoy local, buy local.”

We help regional businesses ignite sales with advanced digital marketing and online advertising. And we know when regional businesses prosper, local economies bloom, families thrive and communities grow.

The People Behind the Key

The owner and founder of Business Key, Les Waugh, started the Goldfields and Midwest Key print directories more than 31 years ago. Soon after, he created two new print products – the WA Mining Map and Goldfields Business Planner. Extremely popular, the sought-after advertising placements were snapped up from year to year! Now, the beloved print directory has been transformed into an App, online directory and digital marketing hub!

Les Waugh

Les Waugh

Les has been helping regional business owners with their advertising, logo design and print needs for over 31 years. He takes a genuine interest in seeing his customers succeed and this is reflected in his loyal and community-minded approach. Today, Les is helping clients grow their business to the next level with digital directories, apps, websites and print marketing.

Lana Waugh
Customer Support

Lana Waugh

Lana is the face of Business Key. She's the person who is out and about, meeting clients and making life a little easier for them. Lana's role is varied, but her natural people skills make her a perfect fit as the go-to salesperson. Her commitment to customer service is legendary, with an unwavering drive to know every customer by name!